Uncategorized The Cognitive Neuroscience of the Startup Equity Story In our increasingly quantitative world, the ability to craft a great story seems like it’s…Gerrit McGowanJuly 23, 2024
Uncategorized The Neuroentrepreneur’s Guide to Designing a Brain-Friendly Workplace In today's fast-paced, competitive business environment, entrepreneurs continuously seek innovative strategies to optimize company performance…Gerrit McGowanJuly 23, 2024
Uncategorized The Neuroscience of Customer Retention and Loyalty Did you know... 65% of a company’s revenue comes from the repeat business of existing…Gerrit McGowanJuly 23, 2024
Uncategorized The Paradox of Founder Failure In a quiet workshop in Kyoto, Japan, artist Kunio Nakamura sits at a small wooden…Gerrit McGowanJune 25, 2024
Uncategorized The Science of Entrepreneurial Risk-Taking Behavior I. Introduction As entrepreneurs, we understand that risk is the essence of innovation. Without it,…Gerrit McGowanMay 21, 2024
The Entrepreneur's BrainUncategorized The Aging Brain of an Entrepreneur Aging entrepreneurs can optimize mental agility, creativity, and decision-making by understanding cognitive changes and sustaining…Gerrit McGowanMay 15, 2024